I've sat on your side of the table
National CPG, retail and grocery, corporate marketing teams. Project by project.
Established brands do not need another agency pitch. You have a department, guidelines, a retailer calendar and more work than the team can ship. What you need is creative and marketing support from someone who already understands how a CPG brand team works, can pick up a brief without a kickoff deck, and delivers to spec the first time.
Who this is for
Marketing, brand and shopper teams at national CPG companies, grocery and retail, and corporate brands with an in-house department that needs a specialist, an extra pair of hands or a faster route than the agency of record. I have done this work from the inside at a multinational food company and from the outside for brands like Bonduelle, Dole and Steak 'n Shake.
What I do for an established brand
The work your team hands off when it needs to be right and on time.
- Packaging and label design to retailer and print specs, with dielines and press-ready files.
- Campaign systems that flex across digital, retail, DOOH and social without drifting from the guidelines.
- Retail and shopper programs: displays, shelf talkers, endcaps, Amazon and retailer PDP content.
- Video and motion: launch films, commercials, product spots and the cutdowns every channel needs.
- Web: campaign landing pages, microsites and product pages, designed and built by the same person.
- Brand guidelines and asset libraries your team and your agencies can actually use.
How I work with a team
Like a senior freelancer embedded for the project, not a vendor on the other side of a portal. I read your guidelines before the first call, work in your tools, and send files named the way your team names them. Fixed price per project or a monthly block of time if you would rather have me on tap. NDA first when it needs to be.
