Carterative

Concept · 2025

Lamborghini

An unprompted spec film for the Urus Performante — my take on how the car should move.

Client
Self-initiated
Year
2025
Scope
CGI, Video & motion

The problem

No brief. I wanted to build a piece to the Lamborghini standard and prove the motion range on one of the hardest surfaces to sell: a car.

What I did

Modeled, lit, and animated the whole thing in CGI, then graded it to sit next to a factory spot. One person, start to final render.

The result

A concept piece I can point to — proof the work holds up against the marques it's aimed at.

Next project

Dude Wipes