For D2C brands that sell on the strength of the page
D2C & ecommerce
Apparel, accessories, beauty, home, food and drink. Shopify and custom.
A D2C brand has no shelf, no sales rep and no store associate. The product page is the pitch, the ad is the handshake, and the unboxing is the only physical moment you get. Branding and marketing for an ecommerce brand is about making those three things feel like one brand, so the person who tapped the ad trusts the page and the person who opened the box orders again.
Who this is for
Founder-led D2C and ecommerce brands, launched or about to, selling a physical product online: apparel, accessories, beauty and skincare, home goods, food and drink, supplements. A small team, a product you are proud of, and a brand that has not caught up to it yet.
What I do for a D2C brand
In the order it pays back.
- A brand identity built as a system, so the site, the packaging, the ads and the Instagram feel like one thing without you policing it.
- A Shopify or custom storefront where the product page does the selling: fast on a phone, clear on the details, built to convert.
- Product photography and short video, shot to the brand, so every listing and ad looks like it came from the same place.
- Packaging and unboxing designed to be opened on camera, with the inserts and the print files handled.
- Paid creative for Meta, TikTok and Google, made to match the landing page it sends people to, tested and reported honestly.
- Email and SMS flows that earn the second order: welcome, post-purchase, win-back, written in your voice.
Why one person
You get the taste and judgment of someone who spent two years inside a multinational consumer brand team, without the agency layer or the agency invoice. One person, the same one every time, moving at your speed. Fixed price per project, quoted up front. Most D2C brands start with the identity or the storefront and add from there.
Services for this
Carter Stoddard, Carterative
