Marketing for businesses that serve a place
Contractors, restaurants, coffee shops, gyms, salons, shops, offices. Orange County, in person.
If your customers can drive to you, you are a local business, and marketing for a local business in Orange County is a different job than marketing for a brand on a shelf. You do not need a campaign. You need to be the obvious choice when someone nearby searches, walks past or asks a friend, and you need that to keep working while you run the place.
Who this is for
Owner-run businesses with a front door, a van or a chair: trades and contractors, restaurants and coffee shops, gyms and studios, salons and barbers, dentists and law offices, local retail. Usually one location, sometimes a few. Nobody on staff whose job is marketing, and a strong feeling that the place looks better in person than it does online.
What I do for a local business
The short list. The things that actually bring people through the door, done once and done properly.
- A website that loads fast on a phone, says what you do and where, and makes it easy to call, book or find you.
- Your Google Business Profile set up and kept right, so you show up on the map for the searches that matter in your city.
- A logo and a look that holds together across the sign, the menu, the truck, the Instagram and the receipt.
- Photos and short video of the real place and the real work, shot on site, not pulled from a stock library.
- Menus, signage, flyers and the everyday print, designed to the same standard as the big stuff.
- A simple way to collect reviews, because that is what moves you up the map and what people read before they come in.
Why one person, in Orange County
The agencies that sell to local businesses run on packages and hand your account to whoever is free. You get one person here, the same one every time, who spent two years running marketing inside a multinational food brand's team before doing this. Same standards, sized for a business with one location and a real budget.
Everything is a fixed price, quoted up front. Start with one thing, usually the website or the Google listing, and go from there. I am local, so if you would rather meet at the shop, that works.
