Marketing for HVAC companies that live and die by the season
Repair, install, maintenance plans. Orange County, LA and San Diego.
HVAC marketing in Southern California has a rhythm. The first hot week in June the phones melt, by October it is quiet, and most companies spend the slow months wishing they had set something up in the busy ones. The job is to own the map for AC repair when it is a hundred degrees, and to have maintenance plans and install leads carrying you through the rest of the year.
Who this is for
Owner-run heating and air companies with a few techs and trucks, doing residential repair and install, maybe some light commercial. You are great at the work, you know your reviews should be better than they are, and the marketing has been a Yelp bill and a guy who did the website in 2016.
What I do for an HVAC company
In the order I would do it, starting before the heat.
- Your Google Business Profile built out for every service and city, with real photos and a review routine, so you are on the map when AC repair spikes.
- A website that loads in a second on a phone, puts the number on top, and has a page for each service: AC repair, install, heat pumps, ductwork, maintenance.
- A maintenance plan page and a simple sign-up, so the summer customer becomes a year-round one.
- Seasonal campaigns: a spring tune-up push and a fall heating check, on Google and Meta, with creative that matches the landing page.
- A logo and a look that reads on the van and the uniform, and does not look like every other HVAC company in the county.
- Photos and short video of real installs and real techs, because people are letting you into their house.
Why one person
The HVAC marketing companies sell the same plan to every shop in Orange County. You get one person here, the same one every time, with two years of brand-team marketing behind him. Fixed price per project, no long contract, start with one thing. Based in Orange County, working across LA and San Diego.
