Marketing for places people should be talking about
Restaurants, cafes, coffee shops, bakeries, bars. Orange County, LA and San Diego.
Restaurant and coffee shop marketing in Orange County is mostly a visual problem. The food is good, the room is good, and the phone photos on Google and Instagram make it look like neither. People decide where to eat by looking, so the job is to make sure what they see matches what you serve, and that they find you when they search for a place nearby.
Who this is for
Independent restaurants, cafes, coffee shops, bakeries and bars. One location or a few. An owner who is on the floor most days and knows the marketing has been whatever a friend or a cousin had time for.
What I do for a restaurant
The things that fill tables, in the order I would do them.
- Photography and short video of the food, the drinks and the room, shot in your light, so every listing and post looks like the real place.
- Your Google Business Profile set up properly: hours, menu, photos, posts, and a review routine, because the map decides most nearby searches.
- A website that loads fast, shows the menu as text Google can read, and makes it one tap to book, order or get directions.
- A logo and identity that holds together across the sign, the menu, the cups, the aprons and Instagram.
- Menus, signage and the everyday print, designed properly and set up so you can change a price without calling anyone.
- A simple social rhythm, with content shot in a batch so you are not filming during the dinner rush.
Why one person
I spent two years in marketing on a multinational food brand's team before this, so food is the part I know best. You get that from one person, who comes to the restaurant, eats the food and shoots it himself. Fixed price per project. Start with the photos and the Google listing and the rest gets easier.
